Sime says

“You are not alone, just look around you,” I say as we stroll down the supermarket aisle. “You’re not the only octogenarian who has trouble turning the tap off. Providing nappies for newborns and pads for parents is saturation coverage and a marketer’s dream.” The shelves are awash with absorbent pads. There’s a flood of them, neatly stacked in all shapes and sizes: winged ones, wide ones, long ones, slim ones, super absorbent ones, pink, blue, green and white ones. It’s soul destroying, belittling, embarrassing, constraining and downright inconvenient as one reverts to nursery days, when the bladder puts a squeeze on one’s movements. But it can also be fun. Toilet humour runs deep. Bottom jokes are met with belly laughter and making light of any leakages is enough to wet ones pants. When it comes to incontinence, no confidence motions are on the rise in our house. The problem is not so much in the movement but rather, in keeping up supplies to cater for increasing dem...